A familiar tilde

Back in 2015, me and good friend/colleague Floris van Eck were building a future technology consultancy agency and we had to come up with a name and logo. That name was 'notilde' as in 'no title'. I booted up the editor and made a very simplistic logo to go with it, taking my cues from a traffic sign and the tilde itself:

Of course, history had other plans and Notilde, didn't get off the ground as we anticipated. Fast forward a couple of years and imagine my surprise to bump into this:

Granted, Facebook cleaned up the tilde character and colour a bit (or simply selected a different font), but the spit-take was very real when I stumbled across this article. Also, this means Current owes me as well. ;)