You thought the first page of Google was bunk before? You haven't seen Google where SEO optimizer bros pump out billions of perfectly coherent but predictably dull informational articles for every longtail keyword combination under the sun.
Maggie Appleton gives a quick rundown of the issues with generative AI, like ChatGPT, DALL-E, and the like. The idea that part of the Internet is already a dark forest (like the one from the Remembrance of Earth's Past series), will only get worse as the majority of the web will be pumped full of generated stuff to attain higher engagement rates. Worth a read. If only to look at the accompanying illustration.